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Cerence產品組合增添了全新Cerence UX Services(用戶體驗服務),助力汽車制造商提供功能強大、引人入勝的用戶體驗

2020年03月23日 作者 dly

憑借深厚的行業經驗,全球出行助理領導者幫助汽車制造商提升用戶的接受度、喜愛度以及忠誠度

馬薩諸塞州伯靈頓 - 2020323-Cerence Inc.(NASDAQ:  CRNC), AI for a world in motion, 日宣布推出全新的Cerence UX Services (用戶體驗服務),其中包括一套全新的評估和驗證服務,幫助汽車制造商深入了解車載用戶體驗(UX)及評估駕駛者的滿意度。

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圖|Cerence UX Services

隨著客戶習慣性使用高性能、用戶界面不斷完善的智能手機和智能家居設備,他們對車載用戶體驗以及用戶界面的期望也是日益提高。Cerence UX Services通過全方位評估車載用戶體驗,幫助汽車制造商滿足用戶不斷提升的期望。不僅僅測量準確度,Cerence UX Services還可以檢測終端用戶對人機界面(HMI)交互與互聯體驗的滿意度,以及系統有效處理任務和查詢的能力。Cerence UX Services可供Cerence現有客戶和未來新客戶使用,通過檢測觸摸屏交互,語音助手以及其他各種用戶界面,助力汽車制造商提供下一代直觀且人性化的車載體驗。

在過往的項目里,Cerence中國的UX團隊一直致力于和客戶共同打造最符合用戶習慣的車載語音系統。以下是我們一些以“客戶體驗”為中心的成功案例:

  • 為斑馬、吉利、上汽、北汽等國內客戶提供設計方案、設計咨詢以及可用性測試。

  • 為寶馬和奔馳等國際車廠提供本地化的咨詢,確保體驗對中國用戶也是友好的。

  • 在上汽印度語項目中,Cerence的設計師在印度當地做了完整的用戶研究和可用性測試。

Cerence首席技術官Prateek Kathpal表示:“憑借我們20年的行業經驗,全球三個設計、研究、創新與DRIVE實驗室,以及與所有世界領先的OEM和一級供應商的深厚合作關系,我們對即將到來的HMI趨勢以及如何借此打造卓越車載體驗有著深刻獨到的理解。我們深知相比于技術,精心的設計更能吸引駕駛者使用,而用戶體驗是提升他們對車載技術的喜愛度及長期使用的關鍵。 Cerence UX Services將為汽車制造商提供有價值的參考意見,使他們能夠在競爭中脫穎而出,不單建立品牌忠誠度并加深其與駕駛者的聯系。”

Cerence UX Services提供多種不同的模塊及組合,可對基于Cerence技術的車載系統進行分析和評估,對同屬基于Cerence技術的解決方案或與非基于Cerence技術的解決方案進行評估、驗證及比較。根據套件不同,Cerence UX Services可包含經過UXUI專家驗證的多種加強功能,其中包括與其他系統的比較,母語檢測,語音、觸控以及手勢交互評估,終端用戶的可用性和接受度評估,最佳應用實踐,以及終端用戶反饋分析。

如欲了解有關Cerence UX Services的更多信息,請閱讀 白皮書 或訪問www.cerence.com

Cerence Expands Portfolio; Introduces New Cerence UX Services to Help Automakers Deliver Powerful and Compelling User Experience

Global leader in mobility assistants draws on decades of expertise to deliver in-car experiences that will drive user adoption, engagement and loyalty for car makers

BURLINGTON, Mass., March 10, 2020Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today announced Cerence UX Services, encompassing a new suite of evaluation and validation services that provide deep analysis and understanding of the in-car user experience (UX) and driver satisfaction to automakers.

As end users become increasingly accustomed to the high-quality, consistently improving user interfaces of their smartphones and smart homes, their expectations of the UX and user interface within the car have grown. Cerence UX Services will support automakers as they look to meet these changing expectations by evaluating all aspects of the in-car UX, going beyond pure accuracy measurements to study end-user interactions and satisfaction with the Human-Machine Interface (HMI) and connected experience, as well as a system’s ability to effectively handle tasks and queries. Cerence UX Services are available to both existing and new Cerence customers and can be leveraged to validate touch-screen interactions, voice assistants, and other various user interfaces, enabling automakers to bring the next generation of sleek, intuitive automotive experiences to the road. 

“With our 20 years of experience, three Design, Research, Innovation and Vehicle Experience (DRIVE) Labs worldwide, and deep relationships with all of the world’s leading OEMs and Tier 1 suppliers, we have an unparalleled understanding of upcoming HMI trends and how we can leverage them to build exceptional in-car experiences,” said Prateek Kathpal, Chief Technology Officer, Cerence. “We know that driver adoption is driven by incredible design, even more so than technology, and that user experience is key when it comes to driving end-user affinity for and long-term usage of in-car technologies. Cerence UX Services will provide valuable insight to automakers as they look to differentiate from competitors and build loyalty and deeper connections with their drivers.”

Cerence UX Services are available in a variety of modules and packages to analyze and validate Cerence-based systems, or evaluate, validate and compare both Cerence-based and non-Cerence-based solutions. Depending on the package, Cerence UX services include intensive feature review by UX and UI experts; comparison to other systems; native speaker testing; voice, touch and gesture interaction evaluation; usability and acceptance evaluation by end users; best practices; and analytics on end-user feedback.

To learn more about Cerence UX Services, read the white paper here. You can also visit www.cerence.com and follow the company on LinkedIn and Twitter.

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